Valores Cooperativos

This project involved the creation of a series of videos designed to showcase and reinforce the core values of Caja Popular Mexicana. Displayed across more than 400 branches nationwide, the videos aimed to inspire employees and members by highlighting the organization's commitment to integrity, cooperation, and social responsibility. Through compelling visuals and storytelling, the series captured the essence of Caja Popular Mexicana's mission and values, strengthening its connection with its community.

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